Design and Look development for Nike+ Football Interactive Field for the 50th Superbowl. Created UX wire-frames and early gray boxing for early prototyping of the whole experience, oversaw the imagery and design of the various elements of the show as well as solving the technical difficulties for an optimized User Interaction.
Introductory video of the experience.
Visual explorations for field grid and player running paths.
Horizontal wall display of player stats, velocity, acceleration, number of steps, seconds for completion for the other players and the brand embassadors to gauge the players performances.