“I believe that by its very nature design is much more successful as a collaborative effort. I'd like to think of groups of cavemen, thousands of years ago gathering around the fire to improve on their tools, and questioning their level of efficiency towards the tasks these tools were developed to do. Examining the sharpness of a sculpted rock or its tendency to break under certain conditions. Maybe not even quiet gifted with a sophisticated language structure yet, but already inevitably infected by design and its compulsive effects. All of these countless gatherings only to try one more thing. I'd like to think of design as the task that by excellence made humanity move forward. Now, fast forwarding, thousands of years later, seeing that tradition alive shakes me to my core as I chose it to be the path that wakes me every day.”