“I believe that by its very nature design is much more successful as a collaborative effort. I'd like to think of groups of cavemen, thousands of years ago gathering around the fire to improve on their tools, and questioning their level of efficiency towards the tasks these tools were developed to do. Examining the sharpness of a sculpted rock or its tendency to break under certain conditions. Maybe not even quiet gifted with a sophisticated language structure yet, but already inevitably infected by design and its compulsive effects. All of these countless gatherings only to try one more thing. I'd like to think of design as the task that by excellence made humanity move forward. Now, fast forwarding, thousands of years later, seeing that tradition alive shakes me to my core as I chose it to be the path that wakes me every day.”
Eli Guerron Fung is a designer for different types of media, including feature films, commercial enterprises, print, UX (User Experience) and UI (User Interface) for emerging technologies and Interactive Installations. With a passion for math, art, and science his visual work is heavily infused by his constant research on all of these fields.
Eli has worked in numerous high profile projects like Microsoft's Hololens as a Senior Visual Designer, Nike Superbowl Interactive installations as an Interaction Designer, Lyft autonomous vehicles program as a Lead Visual Designer, Undisclosed projects for Industrial Light and Magic (Disney) and most recently at Oculus as a Lead Visual Designer.
With more than 14 years of experience, Eli started at a very young age, fueled by his passion for classic design (Paul Rand, Saul Bass, Ray and Charles Eames, Rowena Reed, Dieter Rams, etc.), which later combined with the acquired love for mathematics and computer science. He saw both of these art forms blended in the visual effects industry and immediately fell in love with the idea to use user computer-generated images as a potent storytelling resource. Eli raised in the ranks to work on numerous films, trailers, and television projects such as Snow White and the Huntsman, Journey 2: the Lost Island, Robocop, IronMan 3, Carrie, Orphan Black, Joss Whedon’s first feature Serenity, video games, and video game cinematics (Metal Gear Solid, Command & Conquer and Call of Duty) and commercials. Working for projects with world-renowned commercial directors (Frank Bündgen, Lance Accord, Rupert Sanders, etc. ) to collaboratively achieve their vision, his line of work was quickly recognized in the form of many awards and publications, MOMA, Clio, ADC, The Art of the Title, abduzeedo, Behance, Motionographer, and Stash media. Eli’s personal projects and studies in the field of dynamic simulations also landed him a 2-year in row appearance in SideFX’s Houdini’s reel along with industry giants such as Pixar, Dreamworks, Blue Sky, and many more.
After being exposed to some of the best artist and directors in the industry, Eli decides to make a disruption. Infused with his own style and learned narrative; he created a Short film called “it gets better,” inspired by the massive suicides of LGBT teenage victims of bullying. The film quickly rose with stupendous attention, being featured on many design blogs, short film festivals and currently being on display in different galleries around the world, including a Vimeo Staff Pick. These events led Eli to receive Invitations and Honorable mentions in Festivals (mainly in Europe) for the simplicity of the film in being able to reach and touch so many people with its distinctive visuals. This recognition meant a great deal for Eli as a way give back to the community through his art, as well as being recognized by the very exigent European Film community.
Eli has collaborated with and spoken at design conferences and also consistently mentors new and upcoming talent around the world. This work has led him to work with many nonprofit organizations, especially in South America, on ways to improve the existing education and medical systems through design and technology.
Much of his research in the field of computer graphics and UX design caught the attention of the Microsoft Incubation team, who offered Eli a position as a Senior Visual Designer in charge of prototyping, visual, and technical development for user experiences in the, at the time, highly secret Project Hololens. Eli’s multifaceted skills and passion for sharing also led him to join the prestigious Microsoft’s University as a faculty member for incubation projects, called Platform Next University. After over a year at Microsoft, Eli decided to continue his research in South America in the fields of computer graphics and UX design, but now in the medical field, fueled by his passion for using technology and design to improve the life of native communities without regular access to medical attention.
Upon his return to the State Eli worked on a Superbowl installation for Nike, Nike+ The Opening for Nike Football. One of the brand’s latest and most ambitious interactive installations, where he served as both Lead Interaction Designer and Technical Director, The project has been described by the critics and athletes as one of the most immersive sports installations ever experienced.
After freelancing for some time, Eli decided to Join Lyft, one of Silicon Valley's Unicorn startups and their ambitious Autonomous Vehicle Program as a Lead Visual Designer. Working closely with Designers, Program Managers, and Engineers to provide in-vehicle data visualization coming from the many sensors and other hardware installed in the Self Driving Vehicle prototypes (General Motors and Cruise at the time). Eli also worked on many other aspects of the Self-driving experience, from ride request all the way to the infotainment platform (Ride editing, Music, AC/ Temperature, Notifications, Emergency, etc...) inside the vehicle.
While at Lyft, Eli was approached by some of the Lead Designers and Co-Founders from Oculus and invited to work on an exciting challenge (Oculus Virtual Desktop, secret at the time.) Eli joined Oculus as a Lead Visual designer and was incredibly fortunate to work on defining products in VR such as Oculus Rift Core 2.0, Virtual Desktop, Dash, Oculus Go, and some of the Main UI and Interactions for the recently announced (OC5, 2018) Oculus Quest. This kind of project fueled his passion for spatial computing and to lead the way humans and computers will interact in the future.
Through his many career roles, Eli still fuels his passion for math, art, and computer science through constant participation in workshops and talks in high schools and colleges in the US and South America.
London International Award
Applied Arts Award
Clio Best Technique Nike Spider
Creative Circle Award
One Show Design Award
Vimeo Staff Pick
Torino Film Festival
Art of the Title
Fields of Interest and Research
Art & Graphic Design
Human Interaction Devices for AR and VR
Rendering and Look Dev
UX & UI Prototyping