“I believe that by its very nature design is much more successful as a collaborative effort. I'd like to think of groups of cavemen, thousands of years ago gathering around the fire to improve on their tools, and questioning their level of efficiency towards the tasks these tools were developed to do. Examining the sharpness of a sculpted rock or its tendency to break under certain conditions. Maybe not even quiet gifted with a sophisticated language structure yet, but already inevitably infected by design and its compulsive effects. All of these countless gatherings only to try one more thing. I'd like to think of design as the task that by excellence made humanity move forward. Now, fast forwarding, thousands of years later, seeing that tradition alive shakes me to my core as I chose it to be the path that wakes me every day.”
Eli Guerron stands among a rare class of designers whose practice encompasses the full breadth of design — from industrial hardware and brand identity systems to immersive software experiences and next-generation user interfaces. Known for his strategic vision, technical mastery, and cross-disciplinary fluency, Guerron has shaped some of the most forward-thinking design work in tech, defense, consumer experience, and emerging media.
Guerron’s career is distinguished by both depth and breadth, consistently moving across traditional boundaries in design. His early work includes senior visual design contributions to Microsoft’s HoloLens UI/UX, where he helped articulate the visual and interaction language for spatial computing interfaces that push the limits of augmented reality. He later held key creative roles at industry leaders including Lyft and Oculus, bringing visual sophistication and human-centered systems thinking to autonomous visualization tools, immersive VR platforms, and large-scale digital experiences.
At each step of his career, Guerron’s work has been recognized across top creative platforms and awards circuits, appearing in international festivals and publications such as Vimeo Staff Picks and Motionographer, and earning accolades including Clio Sports, One Show Design, London International Awards, Applied Arts, AICP Awards, and Creative Circle Awards.
A defining chapter in Guerron’s career was his role as an early principal designer and strategic design leader at Anduril Industries, a leading American defense technology company renowned for advancing autonomous systems, networked command-and-control software, and integrated hardware solutions. At Anduril, Guerron was central to conceiving and shaping the company’s visual identity, product design language, and system interfaces, ensuring a cohesive design foundation across physical products, mission-critical hardware, and complex software platforms. In his own reflections on building the brand, Guerron articulated a vision for Anduril that positioned it alongside iconic technology institutions — emphasizing cultural resonance, clarity of purpose, and design integrity at every level.
Guerron’s impact at Anduril went beyond digital visuals; his influence helped craft the visual logic and experiential coherence that underpin everything from the Lattice battlefield management system interfaces to branded physical hardware elements seen across product demonstrations and industry showcases. These systems — which connect autonomous surveillance towers, unmanned aerial systems, and intelligence software — required an exceptional blend of industrial awareness and UI/UX precision, and Guerron’s direction ensured that form, function, and narrative were aligned.
Today, Eli Guerron is recognized not just for individual projects, but for a career that exemplifies what it means to be a Designer in the modern era, strategic, technically fluent, culturally aware, and fearless in moving between the tangible and the digital. Whether leading industrial design explorations, defining brand systems, or architecting immersive software experiences, Guerron continues to expand the boundaries of what design can achieve — always with an eye toward innovation, clarity, and impact.
AWARDS
Clio Sports
London International Award
Applied Arts Award
AICP Award
Clio Best Technique Nike Spider
Creative Circle Award
One Show Design Award
PUBLICATIONS
IDN Magazine
Vimeo Staff Pick
Ceiga Magazine
Torino Film Festival
Motionographer
Art of the Title
Fields of Interest and Research
Art & Graphic Design
Computer Graphics
Computer Programming
Human Interaction Devices for AR and VR
Typography
Design Principles
Rendering and Look Dev
Film Direction
Photography
Education
UX & UI Prototyping